Weightloss Options

Do you ever feel like every where you turn there are ads and products for weight loss?? It seems like every time I watch television, or turn the corner in the store....there is a new product being advertised. I like that there are options for people to lose weight or burn fat, but it seems like there are so many different products to choose from...how does one keep them all straight??! For instance, I just learned of Hydroxycut hardcore. This sounds similar to other products I've heard of...so without reading reviews by others who have tried it, I'm sure it's really hard to know whether it works or not.